A Plain-English Guide for Women E-Commerce Founders Most small brands don’t lose money because they’re bad at selling.They lose money because they agree to logistics terms they don’t fully understand. These aren’t “advanced” concepts they’re everyday fulfilment terms that quietly impact your margins, cash flow, and stress levels. This guide explains what actually matters, without jargon. SECTION 1 - DIMENSIONAL (DIM) WEIGHT What it sounds like: A technical shipping calculat